If you’re reading my site, there’s a good chance you have some idea of what Google Page Rank is, but do you know what it really means, and how it’s calculated? Hopefully I can help clear up some of the confusion.

Google assigns each page it indexes a rank from 1 to 10. That rank helps Google, as well as other advertisers, determine, among other things,  exactly what ad space on that page is worth. A lot of factors go into determining page rank, but the big three to worry about are the page’s monthly traffic, it’s age, and the quality and quantity of incoming links to that page. No one factor determines the page’s rank. A brand new page that has a lot of high quality incoming links, and gets a fair amount of traffic will do just as well as an older page that gets a lot of traffic but doesn’t have as many incoming links.

You can boost the amount of quality incoming links you get by submitting your page to various directory sites. Keep in mind, though, that links coming from those sites aren’t going to be weighed as heavily in your favor as links from other, larger sites in your own niche. Sites in your niche have content that’s directly related to your content, and Google knows it. Directories cover a broad range of topics, and as such, their content isn’t directly related to yours in the same way. Google sees that too, and it factors into how they weigh that incoming link. The real solution to getting quality incoming links is to have quality content. If large sites in your niche link to you, your page rank goes up. If your content is high quality, other sites will link to you.

As a page ages, often it’s traffic will decrease, due to the content losing relevance. If you want your site to contain a lot of pages that earn high page ranks, try to create content that will remain relevant If your site focuses on current events, try and work in a few articles that will stand the test of time, like top 10 lists, or tutorials.

There are a lot of little tricks you can learn to boost your page rank, but at the end of the day, the real secret is quality content. Good content gets traffic, and quality incoming links without you having to do a lot of additional work. If you keep that in mind, you’ll see your site’s page rank grow steadily over time.

Careful selection of keywords is the most important part of SEO and internet marketing. You will not have to rank first on popular search engines to see results, but it does take a bit of work to be able to rank in the sweet zone for receiving the valuable clicks on advertising banners. The most common mistake is choosing the keywords with the most competition. These are very difficult to rank for, especially since older and better established sites already have everything going for them with indexing and advertising campaigns.

Looking up keywords is best done by using the free Google Keyword Tool available for Adwords clients. You do not have to actively running an Adwords campaign, but simply Google “Google Keyword Tool” and you should be able to find it. That is where you can start inputing potential combinations of keywords and start finding the best suitable keywords for your campaign.

The next best option is to try and rank for less common keywords and synonyms of the keywords that you will want to rank for. Remember that advertisements on the site are what will usually be bringing in revenue and that the ads served will be based on the keywords that you will be using. Choosing the correct niche is always important as well. There are several different niches that are available that have many ways of saying what you wish to say with various keywords. This means that there will be less competition for the keywords and you can pull in some moderate and steady revenue from ads.

The next big is to choose keywords that will be easy to write on. If you are not able to write very much on the subjects for the niche or have a variety to write on you will more than likely have a difficult time with them. Experiment with different keywords which could provide a wide range of options for indexing in the major search engines. Always set an amount of time to research the keywords and use tools to look at statistics on keywords you use to determine which keywords work best for your SEO marketing needs.

Use your keywords at a low density and do not be afraid to create headlines with your keywords or use h2 or bold tags within your text to highlight points and to get those keywords out there.

Choosing the correct keywords is crucial to developing an article for SEO effectiveness. The keywords are what drive the search engines to pull the information that is written in the article. Keyword selection must be done carefully and will require the writer to know what they are writing on and what specific keyword the article should try to rank for. The selection of additional supporting keyword synonyms should be used as well.

Structuring the title will be simple, but it must be unique enough for the reader to see it and wish to read it right away. Use of the keyword or phrase that will be used for SEO indexing must be included in a way that is coherent and easy to read. If the title does not make sense, readers will be less likely to be intrigued and believe that the article is well written enough to warrant them to read it. So, it is really important that you incorporate the keywords into your title without sacrificing the readability of your title for your audience.

Real eyeballs are just as important as Google bot eyeballs, so make sure you take care of both of them.

Use calculated natural writing which incorporates the keywords you wish to use. Try to make it sound as natural as possible, even if the keyword or keyword phrase is unusual. The keyword density rules for article submission websites will require that the articles have about a 3-6% keyword density. Finding the density is as simple as dividing the number of times the keyword appears by the number of keywords multiplied by 100 to receive the percentage. Some websites prohibit using the keyword or phrase more than 3 times, but allow the use of keyword synonyms as much as you like.

Anchor text is also very important and allows the article writer to provide an indexed link to the website it will be promoting. Using the keyword as the link text is always recommended. Make your final revisions to the article such as checking for spelling and grammar errors and correcting phrases which may sound strange because of the keyword use.

Using your keywords is an art and being able to incorporate SEO into your articles and remain readable takes practice and only gets better with time. At first it will seem very unnatural to write for SEO, but this entire paragraph was an example of it (do you see “incorporate SEO into your articles” and “write for SEO” written above? Perfect examples. It is easy once you get the hang of it, now go write some great content that is keyword rich.

I am not getting my lawn mowed for free by a local lawn mowing company for starting a website for them and driving traffic to their site. I did this for them already about 2 years ago but they stopped their service for awhile. Now they are back and contacted me again a new website and get them some customers.

Think I will use this one as a step by step how to for SEO. Even though this is pretty simple to do it will show you exactly what I do when I optimize sites. Guessing it will only take 2-3 months to rank for the terms I want.

What I will cover:

Keyword Research
On Site Optimization
Link Building

So stay tuned to see this little project and follow the results by signing up to my newsletter over there on the right.