I always have my doubts on anything automated that I don’t know exactly what it is doing, but here goes….

First off the site design is good and very inviting. The way the site gets your email address and for you to register is very nicely done too. I’m sure this will lead to more and more emails until you end up buying the monthly service.

The site I used is a very good site and ranks well in Google for tons of terms. But the keyword I picked is for the homepage to where I don’t rank yet. I was unsure what to put in for these options because either I didn’t read it or it wasn’t there. So I decided to pick a keyword that I WANT to rank for.

The report took 9 minutes to process. First thing that struck me is it showed a time where it started which was an hour off of mine. Which I don’t really get why to use that then since it could be 23 hours off. Probably be best to change to a Date/Time it took to process (or just date).

Here is my report.

Report Overview
The report starts off by giving you the following data for the top 10 sites ranking for this keyword along with your site.

First off I had a little error next to mine that says
(error while getting this url) – No idea what that means.

Url PR Yahoo Linkdomain Yahoo Links Alexa Domain Age

So right away I see the PR column which is pointless and can go away.
Next I notice Alexa jumping out at me. Nothing to do with SEO, please trash it.

Now I see Yahoo Linkdomain and Yahoo Links. This confused me so I went to Yahoo and ran the search “site:www.sitename.com”

I see that I have 183 inlinks on Yahoo. But the report has 414 for Linkdomain and 41 for Links. So no clue where they get this data and therefor useless to me.

Domain age. It was right and I believe does play a VERY SMALL role in SEO. What people usually confuse this with is Link Age and that is what matters. How long has your incoming links been pointing at your site.

So for overview. I gained nothing…..

Competition Summary
Average PageRank: 5
Total number of Google search results: 4 540 000

Pagerank hasn’t been updated since April so this info doesn’t matter at all.
Total number of Google search results also is a number that doesn’t matter at all.

This competition summary is really bad. You need to use some allintitle’s, allinanchor’s and really get some good info here. What’s there just isn’t good and can mislead people.

Your Website vs The Competition

Shows a chart of everything above comparing that info to the competition. Since all that data is useless or I can’t find out where it comes from, this is also useless.

The next part shows me some General Suggestions. I can’t tell if these are generated based on the results or what but it has some good info.

1. Make websites for people, not search engines.
2. Make websites that convert to your end goal… not just rank for keywords.
3. Build a brand around a community. One that loves you and will fight for you because they love your services. Don’t shut them off.
4. Make your brand so big that search engines need you.
5. Don’t focus on just one keyword. Do a proper keyword research to find out what people seeking your products and services are actually using.
6. Read Google’s SEO Starter Guide: http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf.

Again. Nice solid info that you can find all over the web, but nothing to do with an SEO Report.

Title Tag
Now the report looks at if the keywords are within our tags. My results says (error while getting this url) so I guess that means it isn’t?

This part is still hurting my head. Now it looks even deeper into tag for some reason. For each of the 10 sites it looks at

KW Quantity:
KW Position:
Words in title:
Title length:

Never seen or even imagined that matters for SEO so I will completely disregard all of that. Nice pretty chart though.

Once again here is some suggestions it gives you which is same old blah blah. Not saying it isn’t good info, but you can find this info everywhere for free.

1. Make sure that your title tag includes your keyword (a greater weighting is given to key phrases at the left of the title tag)
2. A compelling call-to-action might help you get a better click-through rate in Google search engine results pages.
3. Make title tag unique on each page (Google Webmaster Tools can help you detect problems with the title tags).
4. Avoid keyword stuffing in your page title.
5. Using the table above to compare your site to your competition.

Heading Tags
Getting bored.

Looks at header tags and once again it gives an error for my site. The error is because I dont have the keyword in my H1 tag. Change error to not found or something.

Now more numbers that really don’t mean jack that show the other top 10 sites along with yours.

H1s with the keyword:
H1 avg word count:
Avg H1 length:
H2s with the keyword:
H3s with the keyword:
H2 avg word count:
H3 avg word count:
Avg H2 length:
Avg H3 length:

Seriously? Are we just making stuff up to make more numbers to make it look more pretty? But…. drumroll please……

The suggestions pop up and are spot on great general info again.

1. Avoid keyword stuffing in any of heading tags because it will do more harm than good
2. Using your keyword in H1 or H2 can give some minor positive effects on SEO
3. h1 is the most important heading – use it only once or twice per document and include your keyword there if it fits naturally
4. Use the tables above to compare your site to your competition h1

Going to speed this along…

Body text

Calculates keyword density and word count. Useful but it couldn’t read my site again and I get (error while getting this url).

URL

Looks to see if you keyword is in your URL. Gives more useless stats and numbers like URL length and word count (sorry, doesn’t play into SEO).

More suggestions

Sitemap and robots.txt

Couldn’t find mine because it doesn’t exist.

Meta description

Tries to tell you that it plays a role in SEO. Numerous of tests has shown that this isn’t true. DELETE

Links

No idea what this does because I got (There was an error while getting your URL)

Then it goes on for a few more tests that I would rather not review because my pizza is getting cold. Overall it seems like they picked up a book from 2000 and made reports based on that. SEO has changed and so must the reports.

It is full of numbers that don’t mean anything at all and need to be removed.
It gave me no idea where my site was besides (not found).
It made my head hurt doing this post. This is probably why I don’t ever do these things.
I really don’t know what value it adds besides the little tid bits of suggestions that are on there which is common SEO knowledge.
Great for free/entertainment purposes. But it’s only free 1 time.

I understand that this is for someone that knows nothing about SEO but this is misleading information that is given and doesn’t help at all. It needs to be upgraded and some actual value added so your not just taking their money.

Overall good on them for creating a product that offers no value but still sells. If I could do that, I wouldn’t bother sitting here for 30 minutes trying to win an iPad.

I am not getting my lawn mowed for free by a local lawn mowing company for starting a website for them and driving traffic to their site. I did this for them already about 2 years ago but they stopped their service for awhile. Now they are back and contacted me again a new website and get them some customers.

Think I will use this one as a step by step how to for SEO. Even though this is pretty simple to do it will show you exactly what I do when I optimize sites. Guessing it will only take 2-3 months to rank for the terms I want.

What I will cover:

Keyword Research
On Site Optimization
Link Building

So stay tuned to see this little project and follow the results by signing up to my newsletter over there on the right.